Credit: Nuestro Stories.
Whether it’s spices, food, traditions, or music, in our nation’s big cities, Latinos can easily find stores or a market selling the products we love. However, when it comes to small towns, the hunt for a can of Goya beans, for example, can become a challenge.
That’s where Entrepreneurs Marlene Valdez and José Jaramillo, founders of Orquídea Latin Market in Pittsburg, come in.
The Latino community has grown exponentially, along with them its businesses. Just before entering the new millennium, 75% of the businesses in California and Texas were Mexican-owned. In Florida, 70% were Cuban-owned.
Today, Pittsburgh is beginning to see this growth. 3.39% of the city’s population is Latino. A shining example of this is the Hispanic Chamber of Commerce which creates and supports business opportunities for Latinos.
Marlene and Jose, originally from Ecuador, opened a market to fill a void in the city.
The store is located on Old William Penn Road, open seven days a week to offer Latinos products from all over Latin America.
The Market offers a wide variety of spices, condiments, frozen foods, flat-leaf cacti, and much more. The most sought-after items are sweets and treats imported from Latin America.
Things to know before you go:
Location: Monroeville. Pittsburg
Address: 4415 Old William Penn Hwy
By Isaac Vallenilla
Isaac Vallenilla is a cinema enthusiast with a Major in Modern languages from La Universidad de los Andes, Venezuela. He has been working as a proofreader, translator and educator for 6 years. He currently lives in Buenos Aires, Argentina.
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