Coca-Cola Becomes a Founding Donor of the National Museum of the American Latino

 | May 4, 2022

Photo courtesy of Nuestro Stories

Nothing fills us with joy more than supporting Latino-related initiatives. For instance, the legacy brand, Coca-Cola Company, is partaking in the effort to amplify the Latino community. 

Coca-Cola has announced a $2 million gift to The Smithsonian National Museum of The American Latino to support the new Museum and Molina Family Latino Gallery. 

As a direct response to this, Alfredo Rivera, President of Coca-Cola North America, said that “the Smithsonian is shining a much-needed spotlight on the tremendous contributions of Latinos in this country, and Coca-Cola is proud to contribute to this landmark effort.” 

“Through our partnership, we aim to make a difference in communities by celebrating stories, empowering learning, and boldly shaping a better-shared future where diversity, equity, and inclusion play a central role,” he continued. 

The $2 million donation establishes The Coca-Cola Company as a Corporate Founder of The Molina Family Latino Gallery and a Founding Donor of the National Museum of the American Latino. Thanks to this donation, visitors will be able to explore the diverse histories of Latinos in the United States through the exhibit “Presente! A Latino History of the United States.”

Presente! A Latino History of the United States” will be the inaugural exhibition in the Molina Family Latino Gallery, and it’s an introduction to critical concepts, moments, and biographies that highlight the historical and cultural legacy of the U.S. Latinas and Latinos.

Eduardo Díaz, interim director of the National Museum of the American Latino, added that both the Molina Family Latino Gallery and the forthcoming National Museum of the American Latino will strive to complete significant gaps in the story of American culture and history. 

“Generous gifts like this recognize the urgency of that mission, and we thank The Coca-Cola Company for their support. That support will enable us to share centuries of history with generations of visitors from across the country and around the world,” Díaz said as well – and we agree with him.

This donation makes it more evident how important it is to celebrate the Latino community and its achievements in U.S. history; this is what our community deserves.

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